Portfolio

PROJECT: FORMEL CAMELE Form of Change, FORMEL CAMELE Brand Renewal Project. INFORMATION: Formel Camele is the leading women’s accessory brand under TRIBONS. In 2017, it was established with the goal of embodying both “Formel” (conventionality) and “Camele” (versatility), catering to trendy women while maintaining their individual styles. During this brand renewal, we recognized the challenges...

PROJECT: R2W For Woman who inspired the others, R2W Renewal Project. INFORMATION: R2W was born from the taste of a fashion collector in Seoul. The collection carefully selected by her taste inspires other women, and the lifestyle of women who enjoy self-expression comes back as another inspiration. In the process of inspiration coming and going,...