PROJECT: INERTIA The Prism organic cotton pads, INERTIA Brand Experience Design Project. INFORMATION: INERTIA is a brand created by the beliefs of four KAIST female scientists. With the world’s first sanitary pad applying CELLATEX technology,a three-dimensional bioabsorbent, INERTIA products provide new premium value in women’s lives. BBB(BE BASED ON BRAND) STUDIO’s branding concept for INERTIA...
PROJECT: SOYOOM Curating your daily luxury, SOYOOM Brand Renewal Project. INFORMATION: Soyoom is high-end curation brand that lifts indivisual lifestyles to a high-end level with its unique refinement. Project Team: WHITE MATTER Branding Consulting + Creative Studio Creative Director / Brand Strategist: Yeji Lee BE BASED ON BRAND BX Design Studio BX Designer / Art...
PROJECT: FORMEL CAMELE Form of Change, FORMEL CAMELE Brand Renewal Project. INFORMATION: Formel Camele is the leading women’s accessory brand under TRIBONS. In 2017, it was established with the goal of embodying both “Formel” (conventionality) and “Camele” (versatility), catering to trendy women while maintaining their individual styles. During this brand renewal, we recognized the challenges...
PROJECT: R2W For Woman who inspired the others, R2W Renewal Project. INFORMATION: R2W was born from the taste of a fashion collector in Seoul. The collection carefully selected by her taste inspires other women, and the lifestyle of women who enjoy self-expression comes back as another inspiration. In the process of inspiration coming and going,...