R2W
PROJECT:
R2W
For Woman who inspired the others, R2W Renewal Project.
INFORMATION:
R2W was born from the taste of a fashion collector in Seoul.
The collection carefully selected by her taste inspires other women, and the lifestyle of women who enjoy self-expression comes back as another inspiration.
In the process of inspiration coming and going, the world of R2W is constantly expanding.
Now, R2W proposes a new way of life beyond visual beauty.
With fine material and rich sense of colors, R2W completes the effortless grace.
The value of R2W is the key for contemporary women to find the most most comfortable daily life of their own.
Project Team:
WHITE MATTER
Branding Consulting + Creative Studio
Creative Director / Brand Strategist
: Yeji Lee
Copywriter : Soojin Peck
BE BASED ON BRAND
BX Design Studio
BX Design / Art Director
: Kahyun Kim
Displine:
Brand Identity
Design Application
Client:
R2W
instagram@r2w.co.kr
www.R2W.co.kr
Year:
2022
EMTINESS = IMAGINATION
“Empty spaces give a differ interpretation and imagination to each their own consumer”
LOGOTYPE / TYPEFACE / SYMBOL
PACKAGE
POSTER ADVERTISING
