BBB (Be Based on Brand) is a Seoul-based creative studio.
True to its name, we start from the essence of a brand —
defining what it believes and what it wants to leave behind.
From that foundation, we design the full brand system:
strategy, verbal identity, visual identity, packaging, web, and characters.
Services
Brand Strategy & Identity
- Brand Strategy
- Brand Architecture
- Verbal Identity
- Naming / Slogan / Tagline
- Visual Identity
- Design System & Guidelines
- Package Design
- Space Art Direction
Brand Communication
- Brand Narrative
- Editorial Design
- Pop-up & Event Direction
- Social Media Content
- Marketing Communication
Campaign & Film
- Campaign Direction
- Photography & Video
- Styling & Art Direction
- Editing & Retouching
- Copywriting
Studio
BBB operates as a one-person core studio, working with
a flexible network of specialists optimized for each project.