SABE bien

PROJECT:

SABE bien

Savory Bread Epicerie, SABE bien Renewal Project.

INFORMATION:

'SABE bien' is a sandwich specialty epi-cafe located in IFC Mall in Yeouido, Seoul. It has been newly renovated to create a more casual and cozy atmosphere compared to its previous locations in Jonggak and Hannam-dong. The name "SABEBIEN" is a fusion of the French word "cava bien" and "SABE," which stands for Savory + Bakery. This combination resulted in "SABE bien," reflecting the friendly and French-inspired feel of the cafe. To match this concept, they have developed an illustrative style and typography that is both approachable and has a French vibe, showcasing a variety of sandwiches. They have also created characters for SABEBIEN, including Mr. SABE, who loves sandwiches, and his dog, Bien, establishing them as the representative characters of SABE bien.

Project Team:

BE BASED ON BRAND
BX Design Studio BX Design / Art Director
: Kahyun Kim
illustrator
: Kahee Kim (@kim.siru)

Displine:

Brand Identity
Brand Character(illustration)
Design Application

Client:

SABE bien

instagram@sabe.seoul

Year:

2023

 

SAVORY BREAD EPICERIE

“SABE bien is savory bread epicerie where you can taste a variety of sandwich types”

TYPEFACE / COLOR PALETTE



ILLUSTRATION



Mr.SABE & BIEN

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