Savory Bread Epicerie, SABE bien Renewal Project.
'SABE bien' is a sandwich specialty epi-cafe located in IFC Mall in Yeouido, Seoul. It has been newly renovated to create a more casual and cozy atmosphere compared to its previous locations in Jonggak and Hannam-dong. The name "SABEBIEN" is a fusion of the French word "cava bien" and "SABE," which stands for Savory + Bakery. This combination resulted in "SABE bien," reflecting the friendly and French-inspired feel of the cafe. To match this concept, they have developed an illustrative style and typography that is both approachable and has a French vibe, showcasing a variety of sandwiches. They have also created characters for SABEBIEN, including Mr. SABE, who loves sandwiches, and his dog, Bien, establishing them as the representative characters of SABE bien.