This project focuses on redefining the identity of 'Around Yur,' a domestic Korean fashion brand, through a comprehensive visual and strategic renewal designed to sensuously capture the evolving lives of individuals. Around Yur A Texture Editorial Brand
Around Yur embraces multi-dimensional individuals with an evolving spectrum, moving beyond fixed imagery.
Project Team:
White Matter
Creative Director / BX Strategist : Yeji Lee
BE BASED ON BRAND
Visual Director / BX Design : Kahyun Kim