Around Yur

PROJECT:

AROUND YUR

INFORMATION:

This project focuses on redefining the identity of 'Around Yur,' a domestic Korean fashion brand, through a comprehensive visual and strategic renewal designed to sensuously capture the evolving lives of individuals.
Around Yur A Texture Editorial Brand
Around Yur embraces multi-dimensional individuals with an evolving spectrum, moving beyond fixed imagery.

Project Team:

White Matter Creative Director / BX Strategist
: Yeji Lee BE BASED ON BRAND Visual Director / BX Design
: Kahyun Kim

Displine:

Brand Identity
Design Application

Client:

Around Yur

instagram@aroundyur_official
https://aroundyur.co.kr/

Year:

2025-2026