J KITCHEN

PROJECT:

J KITCHEN

The Original Vietnam Restaurant, J KITCHEN Brand Renewal Project.

INFORMATION:

J Kitchen is a Vietnamese restaurant located in ilsan-dong-gu, gyeonggi-do in south Korea.
JEI is named after the chef of JEI's restaurant, and JEI's pronunciation is the same as alphabet 'J'. Which means to designed as a simple J shape and completed a symbolic logo. and it has a modern look and feel like a Vietnamese restaurant in Europe country, which is different from the feeling of other Vietnamese restaurants in Korea.

Project Team:

BE BASED ON BRAND
BX Design / Art Director
: Kahyun Kim

Displine:

Brand Identity
Design Application

Client:

J KITCHEN

instagram@jei.kitchen

Year:

2022

LOGOTYPE / TYPEFACE / PATTERN / ILLUST



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