happy potter is a small pottery workshop located in Seoul, Korea.
​​​​​​​​​​​​​​The interior of the workshop is a warm-feeling workshop made up of wood and soil.

The logo represents the shape of pottery and also has a smile that symbolizes happiness.​​​​​​​

The process of spinning a spinning wheel, touching the soil, refining the shape, and waiting for a long time to bake the pottery. during this process, we can only focus on this process, can have small happiness in our daily lives.

The key visual, this rotational typography, means a cycle of happiness.
it represents the process of making pottery is a process of becoming happy.​​​​​​​

Each different type of pottery means different happiness. 
every potter can find their own happiness.

The color also used a color close to the soil to express the warm feeling of Happy Potter, and the material also chose a textured paper that could express the texture of the soil.

happy potter
handmade pottery workshop 
Brand Identity

Creative Director / Designer
Kahyun Kim

©Be Based on Brand. All Rights Reserved.

You may also like

Back to Top